Visa Affluent, Visa's Premium cards, needed to communicate three of the many benefits they have for their most prestigious clients. Based on user data, we developed a narrative free of pretension under the concept As You Are (Único Como Tú in Spanish), to highlight the details that make each of us unique but that can get us in trouble, and for which Visa has us covered:
For that friend who at the last minute can't join the trip because something always comes up, Visa has a cancellation protection for non-refundable expenses.
For that friend who always carries more than necessary, Visa has protection for misplaced or delayed luggage.
And for that friend who loves adventure, Visa has International Medical Protection.