For the NFL season, looking to showcase the SAMSUNG ecosystem, we developed a campaign for the die-hard fans: those fans who, no matter where or when, are always watching NFL games, stats and analysis.
We came up with the concept: For me, the game is never over (Para mí el juego nunca termina, in Spanish). Using different key visuals we showed how SAMSUNG allows the passion to overflow these fans' screens, making SAMSUNG + the fans the best team to experience the NFL.
