One of Mexico’s most traditional brands, not only for being the country’s best-selling brandy, but also for being the first brandy of Mexican origin. We were tasked with renovating the brand’s graphic and communication identity, bringing fresh ideas while honoring its tradition.
To achieve this, we created the claim From Mexico To All (De México para todos, in Spanish). We aimed to welcome everyone: it doesn’t matter who you are, Brandy Presidente has the drink for you. We imprinted this message in the brand’s DNA, and even on the product itself: in the red we selected for this new era in the brand’s history, which celebrates the energy and passion that Brandy Presidente has been witness to. What better way to present the new label than by seeking to remove and forget prejudices, thus celebrating a journey of inclusion and tradition.
